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  • Writer's pictureStreemTunes

Top Music Genres for Live Streams, Video Content and Branding (2023)

In the digital era, where content creators and live streamers dominate the online world, one crucial element often sets them apart: the choice of background music. Music has the power to captivate, enhance, and set the mood for any experience. Whether you're creating YouTube videos, podcasts, branding, advertising, or streaming games live, selecting the right music genre can make all the difference. In this blog post, we'll explore some of the top music genres that serve as fantastic choices for background music in content creation and live streaming.


  1. Ambient / Chillout: With their atmospheric tones, soothing melodies, and minimalistic approach, ambient and chillout songs are perfect for creating a relaxed and immersive environment. Ambient music effortlessly complements vlogs, ASMR videos, podcasts, and non-action-oriented live streams, enhancing the overall viewer experience, without shifting focus away from the main content. Great for studying too. Listen now!

  2. Lo-Fi / Chillhop: Hip-hop influenced Lo-Fi has taken the internet by storm, captivating millions with its mellow beats, jazzy samples, and nostalgic vibes. Popularized through live streaming platforms like Twitch, this genre has become synonymous with studying, relaxing, and gaming. Its laid-back nature and repetitive melodies make it an excellent choice for background music during live gaming sessions, creating an engaging atmosphere without overpowering the action. Tutorial videos, unboxing videos, and business product reveals also go very well with Lo-Fi. Listen now!

  3. Upbeat/Energetic: If you're looking to inject energy, enthusiasm, and a sense of excitement into your content, upbeat and energetic genres are the way to go. These genres encompass various styles, including pop, rock, electronic dance music (EDM), and more. They work exceptionally well for vlogs with fast-paced edits, live streams of competitive gaming, and any content that requires an upbeat and lively mood to keep viewers engaged and entertained. Listen to EDM and rock now!

When it comes to selecting background music for content creation and live streaming, understanding the genre that aligns with your vision and target audience is key. The right music can heighten the overall experience, making your content more enjoyable and memorable for your viewers. Whether you opt for ambient, lo-fi, chillhop, or more upbeat genres, the important thing is to choose music that complements your style and enhances the mood you wish to create. Experiment, explore, and let the power of music elevate your content to new heights!


Now the only thing left to cover is the music itself! Finding the right song can be tough, but StreemTunes has got you covered. With over 1100 songs and over a dozen genres to choose from, StreemTunes has the most extensive catalog of royalty free music in the world that is completely FREE to use. No licenses, no fees, no attribution required. As creators ourselves, StreemTunes believes that all streamers and content creators deserve access to awesome music for free.


In addition to being royalty free, all StreemTunes music is copyright free and DMCA safe, so you can safely use the songs in your live stream or content without ever having to worry about copyright issues again.


To get started, simply search for "StreemTunes" in your music app of choice and hit play. If you need a copy of the songs themselves, visit our Creators portal.


Check out all our professionally curated playlists on Spotify for every genre / mood here:


Listen to the entire catalog here


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